Pinterest is exploring new ways to make money from the huge audience that it’s amassed over the last few years. That includes new “Promoted Pins” from large national brands, but now it will also include paid placement for small and medium-sized businesses as well, with a new self-serve product it’s announcing today.
Pinterest announced in April that it had topped 30 billion pins shared by its users, with half of those being shared in the previous six months. Now that it’s reached critical mass, it’s looking to make money from those Pins.
Last month, Pinterest introduced a small test of its Promoted Pins product with a group of brands that included ABC Family, Banana Republic, Expedia, GAP, General Mills, Kraft, Lululemon, Nestle, Old Navy, Target, Walt Disney Parks and Resorts, and Ziploc.
Those companies were looking to reach a highly engaged audience and create a stronger affinity with their brands…
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