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Over the past few years, Samsung has built a large share of smartphone sales on the back of Google(s goog) Android software. As that was happening,  though, the company worked on its own mobile operating system and is now starting to sell phones with it. The platform is called Tizen and if you’re familiar with Samsung’s TouchWiz interface on its Galaxy smartphones, it will probably look very familiar.

The new Samsung Z handset is the first phone to ship with Tizen. Here’s a short look at what buyers can expect.

SamMobile, which shared the video created by TheHandheldBlog, points out the many similarities between Tizen and TouchWiz on Android.

Samsung’s strategy here is clever. While it could continue to dominate sales of Android phones, other Android partners will pressure the market with their own innovations. The only way to eliminate that competition is to create a new platform entirely —…

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