GeoPoll, which raised a $6.6 million Series A round last year to fund its mobile survey platform for developing countries, has launched a service that will provide the first daily TV ratings in several African markets.
GeoPoll’s release of its Audience Measurement Service was timed to happen just before the FIFA World Cup in Brazil. During the games, GeoPoll will publish viewership data from each game, giving broadcasters and advertiser next-day feedback.
The startup, which is run by parent company Mobile Accord, says that before its Audience Measurement Service, companies looking for audience and viewership information had to rely on months-old data from surveys performed by research firms like Ipsos Synovate, TNS Sofres, and Nielsen.
GeoPoll’s data, however, differentiates by offering more information about the demographics of more than 300 million viewers in five countries (Ghana, Kenya, Nigeria, Tanzania, and Uganda) which it says makes it the largest…
View original post 92 more words