Somewhere in my basement I have a Presidential Fitness Award signed by George H.W. Bush and Arnold Schwarzenegger. I think I had to do 50 pushups or something to qualify — it’s a good thing that I took the test before smartphones existed, because that really put a crimp in my overall fitness state.
But, as they’re essentially sensor packages with computers attached, smartphones have become a fairly versatile fitness tool over the past couple of years. The health sections of the Google Play store and App Store are exploding with options.
As a response to the demand, Apple stepped up to the plate on Monday with its Health app and Healthkit framework to try to standardize and simplify the collection and display of data. And, eventually to help health professionals tap into that data to interpret it.
Today, Apple is ramping up the health-related marketing in earnest with a…
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